Author : LM Foong
In this issue, I will share my experience acquired from the conglomerate and its operating companies. For the purpose of this article, I will articulate the Public Responsibility and Citizenship which is one of the Eleven Values and Concepts in Malcolm Baldrige Criteria. As before, I will use case studies to show how some of the companies implement them.To recap, below are the Eleven Core Values and Concepts of Baldrige Criteria:-Visionary Leadership | Customer-Driven Excellence | Organizational and Personal Learning | Valuing Employees and Partners | Agility | Focus on the Future | Managing for Innovation | Management by Fact | Public Responsibility and Citizenship | Focus on Results and Creating Value | Systems PerspectiveI will deal with the one of the Value in bold letters in this article as below:-Articulated Public Responsibility and Citizenship An organization's leaders should stress responsibilities to the public, ethical behavior, and the need to practice good citizenship.Leaders should be role models for your organization in demonstrating the practice of business ethics and public health, safety, and the environment.
New product planning should include anticipation of adverse impacts from production, distribution, transportation, use, and disposal of your products. Hence, an effective planning to prevent itLeaders of organizations should stress to not merely comply to the local and export law and regulatory requirements, but they should treat these and related requirements as opportunities for improvement "beyond mere compliance". All these should be demonstrated by appropriate measures and target.Case Study on Public Responsibility and Citizenship In most of the companies I work with, minimum emphasis is put in placed to address these issues. Most of the time, it is reactive to problem pertaining to it. While most companies attempted to comply to the legal and regulatory requirements, non has a plan to exceed the requirement to it advantage. At times, compliance are done only when authority come along for inspection.On the other hand, all companies complied to the export environmental requirement due to the stringent export controls. As this has a direct impact to the sales revenue, there is no incidence organization is ignoring the export safety, health and environmental requirements.Opportunity for ImprovementI came across an electronic company in the United States has taken one environmental issue as a strategic issue. This company has a structure program to reduced the energy consumption in order to reduced its fuel usage. Not only it reduces impact to the environment, it also brings about cost saving in term of reduction in energy usage. It has done to an extent that it save the organization several million dollars in terms of operation expenses.Companies should take this example as look critically its operation. As most of the waste come from the operations, perhaps look hard enough to the operation and focus on how to reduce the waste into the waste treatment plan. By doing so, it will certainly reduce the waste hence reduce the material cost.In summary, having understood the Public Responsibility and Citizenship in Values and Concepts of Malcolm Baldrige, it should be taken as a strategic issue rather an operational. Most companies have in placed a Marketing Strategy, some would have Operational Strategy, would you want to consider having HR Strategy too? Leaders might benchmark their CEO of Baldrige Winners on their TQM successes in this value. My next article will articulate the next Core Values and Concepts in Focus on Results and Creating Value ----------------------------------------------------------------Disclaimer: This article is written by the author based on his practical application experience. All definitions and interpretation of terminology are his point of view and has it has no intention to conflict with experts in similar topic. The author holds no responsibility for the use of this article in any way. Full Baldrige Criteria are available at http://www.nist.gov/quality-----------------------------------------------------------------Free to reprint or re-publish: All rights reserved. You are free to reprint or re-publish this article as long as you include my resource box at the end of this article. And ensure that the URL in the resource box remained intact and it is linked to the author's website.-----------------------------------------------------------------Resource Box: About the Author, LM FoongThe author holds a MBA major in TQM. He is an expert in Malcolm Baldrige Business Framework and Baldrige Assessment and TQM Implementations in manufacturing and service sector. He facilitates workshops and Cost Reduction and Productivity Improvement projects. He publishes TQM articles, ebooks, case studies, trainer manual and presentation slides available at More TQM articles or Please Visit my Web Site to read other TQM related topics
Keyword : tqm,success,measure,article,malcolm, baldrige,values,concepts,public responsibility,citizenship
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