• The most important aspect of an Ebook is the content. Unless, the content is well written and interesting, you would find it hard to attract customers. The importance of content in your Ebooks is already known. • The format of the Ebook is very important. You may create an Ebook using Adobe Acrobat (.PDF format) or as a solid .exe file. The main advantage of using PDF is that it works with almost all operating systems whereas executable files generally cater to only Microsoft Windows users. • Make sure your source code is protected. This should be done for security reasons. Your source code may allow unauthorized users to hack into your website which is the last thing you would want from a marketing campaign. • Allow icon customization (allow using custom icons for your EBooks). • Allow resizing of the compiled EBook to the preferred size. Resizing and icon customization basically allow your customer to change your Ebook according to his/her preference. You should allow your customers to reformat and edit content from your Ebook. However, care should be taken that they are not allowed to delete advertisements and links to your website. Making links and advertisement un-editable can be done while creating the Ebook. • Allow co-branding of your Ebook. This is a very successful strategy and gives your customers a huge incentive to download your Ebook and pass it on to their customers. • Create an Ebook search function. This provides easy navigation. Readers should be able to skip to any page in the Ebook directly. They should also be offered keyword search functionality that enables them to search for a particular keyword in the Ebook. • Support Flash Files, Shockwave, JavaScript, DHTML, Audio, Windows Media, Midi Files and other formats. • Insert a tracking feature in your Ebook that not only tracks users downloading your Ebooks but also provides different statistics. by Naoki ShimizuFull-Time Internet Marketer since the beginning of 2006.Click here to grab your FREE money making eBook.
Category : General Viral Marketing
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