Author : Christine Anderssen
A few years ago it did not matter whether you had a .com type domain or an extension specific to your own country.In fact, I would go so far as to say that it was probably considered quite 'cool' to have a .com domain. It gave the impression that you were serious about your business.Then Google decided to go local and now most local country searches would probably go through the version of Google specific to your own country.When Google launched my country's local version of Google (www.google.co.za) I investigated the matter of having a .com domain versus having .co.za domain and how that would affect where you would show up in the SERPS (search engine result pages).I searched through various forums (on Google itself) as well as other big forums like WebHostingTalk. I also did my own tests. The consensus seems to be that you will only show up in the regional search engine of Google (and I specifically refer here to using your country's local Google to LIMIT results to your country's results) if
1) your domain extension (e.g. .co.za or .co.uk etc.) corresponds with the region, or
2) your IP of the hosting server falls in the corresponding geographic region orThe implication of this is that if your domain ends in a .com AND you happen to be hosted physically on an internationally located server, your .com domain will NOT show up in www.google.co.za when the search is limited to South African results.
(How do you know whether your domain is hosted locally or off-shore? There are technical ways to find out but the easiest would be to ask your hosting service provider!)Now you might argue that people might not use the 'Limit to
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